Meridian - Work

Give the brand a clear look and feeling people instantly recognize.

The business looked different everywhere — colors didn’t match, fonts kept changing, and nothing expressed who they really were. It made the brand feel unsure of itself, even though the company wasn’t.

Challenge

Build a visual style that looks consistent, honest, and easy to use.

We created a simple set of design rules, picked a fitting type style, introduced colors with a clear purpose, and wrote a brand story that helps others use the visuals in the right way.

Process